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Founded by Dr. Stephen P. Leatherman, National Healthy Beaches
Campaign (NHBC) is the first scientifically-based beach
certification program administered by a professional group of
coastal experts. NHBC is dedicated to creating a balance between
the recreational use of our nation's beaches and maintaining the
environmental quality and safety of these prized resources.
Beaches are America's favorite playgrounds, with over 200
million people flocking to U.S. beaches for fun and sun
annually. A trip to the beach restores the mind, body and soul
of the beachgoer. At the same time, beach visits are immensely
beneficial to the U.S. economy. Beach travelers take longer
vacations and spend more money on their trips than the average
traveler. They inject revenue into beach communities by
shopping, participating in a variety of outdoor activities, and
visiting historical places and theme parks. Local residents who
frequent their beaches have a year round role in the life of
their coasts.
A beachgoer's primary focus is finding clean,
safe, healthy beaches to play and relax on. Sometimes,
unfortunately, visitors arrive at a beach to find it dirty,
overcrowded, severely eroded, or the water polluted. Others may
have an unpleasant visit because they encounter unforeseen
dangers at the beach. NHBC is working to address these
issues. Through comprehensive coastal programs and initiatives,
NHBC serves as an advocate for high standards of beach
management, and a primary source of dependable information for
beachgoers. |
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NHBC is not associated with the annual list of America's best
beaches, issued by Dr. Stephen P. Leatherman ("Dr. Beach") and
membership in NHBC does not serve as criteria for or influence
such selections.
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